De verde a transparente: los beneficios ecológicos de la nueva botella de Sprite
Bajo el lema “Seamos más claros, seamos verdes” y con el mismo y refrescante sabor lima-limón de siempre, la marca cambió su envase para que sea más fácil de reciclar.
Brand Studio para Sprite
En 2018 la compañía Coca-Cola marcó un precedente y anunció a nivel mundial el objetivo líder de recolectar y reciclar para el 2030 el equivalente a cada botella o lata puesta en el mercado. Para este nuevo año que comienza, Sprite decide dar un paso más en este camino y cambia su clásico envase de color verde por uno transparente con el objetivo de que sus botellas sean más fáciles de reciclar.
Es que a diferencia del PET verde, el empaque transparente de Sprite es reutilizable en plástico de múltiples aplicaciones. Con esta acción lo convierte en un material de alto valor, que puede reciclarse fácilmente y convertirse en una nueva botella o cualquier otro producto. Además, simplifica y reduce costos en el proceso de separación de residuos.
“Las botellas de plástico las utilizamos todos los días, por eso es muy importante que se tome conciencia de que es un material que podemos reciclar de manera muy fácil. Sin embargo, los plásticos pigmentados pueden presentar una mayor complejidad en el proceso de reciclaje, ya que permanecen más tiempo acopiados, mientras que los transparentes se pueden reinsertar mucho más rápido en el circuito, y nos permiten reunir una mayor cantidad de toneladas”, comentó Noelia Segovia, Presidente de la Cooperativa Creando Conciencia que trabaja en alianza con la compañía desde hace varios años.
“Seamos más claros, seamos verdes” es el mensaje con el que la marca lanza su nuevo envase. El cambio de los empaques se hará en todas las presentaciones de PET de Sprite como parte de un ambicioso compromiso asumido por la empresa de la mano con su red global de socios embotelladores.
Un Mundo sin Residuos
La nueva botella de Sprite se enmarca en la estrategia global de Coca-Cola para crecer con conciencia. Se propone atender todo el ciclo de vida del envase, desde su diseño y fabricación, hasta su reciclaje y reutilización, además de las alianzas con organizaciones sostenibles para lograr el objetivo.
“Queremos contribuir con un cambio tangible y positivo para el planeta. Por eso, enfocamos nuestros esfuerzos en acciones hoy que sientan las bases para un futuro mejor. Hacer negocios de la manera correcta en todas las comunidades en las que operamos es nuestra responsabilidad para poder alcanzar nuestras metas de desarrollo sostenible, y eso empieza por lo que producimos. Estamos muy orgullosos de que una marca tan querida e icónica como Sprite evolucione hacia un camino más sustentable”, aseguró María Julia Verra, Directora de Marketing de Coca-Cola Argentina, Uruguay y Paraguay.
En paralelo, la compañía no descansa y continúa impulsando el uso de envases retornables de plástico y de vidrio, que en Argentina representan el 40% de las ventas y pueden reutilizarse hasta 12 y 25 veces respectivamente, lo que reduce significativamente la huella de carbono y contribuye al ahorro de un 80% de PET virgen e incrementando la cantidad de material reciclado que contienen los envases.
Fuente: clarin.com
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